Global Brand Comms - adidas
Included below are 2 campaigns where I aided in developing and executing global communications strategies for multiple brand campaigns. The overall brand message “Impossible is Nothing” is communicated with the premise of the campaign, “Running needs Nothing but You”. This was in collaboration with several agency and in house partners.
Social and Partner Publishing
The Social 30s is a call to action for users to use running as an escape. Running free from the rot of social media, free from doom scrolling, free from our immediate gratifications and free from ourselves. Running isn’t a form of avoidance, but a form of transportation. Run into a different direction, Run free.
Running Needs Nothing But You
The campaign attached below is a 60s demonstration revolving around the beauty of simplicity. Similarly to we humans, running was born to be free. Free from records and finish lines. Running does not care if you call yourself a runner, but simply that you bring you and your best self for every meeting. Running Needs Nothing But You.
Stunt Activation
Contributed to marketing communications strategy and activations which supported adidas Original's global business objectives while researching/pitching stunt marketing activations and building, formatting samples lookbooks for campaign productions