Social Media Specialist
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Head of NikeLA Stories
Co-led content engagement for NikeLA Instagram Stories while providing premium 1:1 motivational experiences by monitoring and responding to inbound social media messages across multiple channels and categories
(E.g. Twitter, Instagram, YouTube, and all Nike related apps)
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Launch Captain
Led Social team as Launch Captain while monitoring all accounts during all High Heat/ Shock Drop product launches in SNKRS App, Nike.com and Nike App
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Tik-Tok / Sneaker Calendar Newsletter
Founded the Nike socials teams’ first weekly Tik-Tok trend indication newsletter and created the weekly Product Launch calendar for all internal partners
Resku.co Teasers
Every Wednesday, Resku.co social posts were required to debut a teaser story and post for the “heat drop” that was scheduled every Friday. The silhouettes and color-way of the drop were chosen based on the resale value of the item or if there was a special event in the sneaker community (ex. Kobe Day).
Heat Drops
As mentioned above, “heat drop” social posts were created to target Millennial and Gen-Z consumers (average sell-through time of 7 seconds or less, over 100 likes per social post for a 47k following). All assets were individually planned and launched per weekly events and the finalization of the Resku.co program.
Resku.co transitional posts
The exciting day has arrived. Nike Refurbished has officially launched within Nike core, unfortunately this means that Resku.co must cease operations. Below are the graphics which were used as the good bye posts for the program.
